Let's Celebrate National Coffee Day
Whether getting one to go or lingering over a second cup, on September 29 be sure to observe National Coffee Day! And don't forget to buy a new mug from our growing brand.
Ah, the perfect cup of java. According to an expert cupper (a professional coffee taster), there are four components of a perfect cup: aroma, body, acidity, and flavor.
From the moment the average coffee lover opens a fresh bag of coffee beans, the aroma beckons, percolating the senses. Even those who don’t drink coffee tend to enjoy the fragrance a roasted bean casts.
When determining the body of a coffee, the bean, the roast, and the brew are all factors. The bean affects the texture of the coffee, whether its silky, creamy, thick or thin on the tongue and throat. However, the darker the roast and how it is brewed will alter the feel of a coffee’s body, too. Grandpa’s motor oil blend versus the coffee shop around the corner’s silky smooth, well-practiced grind have entirely different bodies.
The region a coffee is grown determines its acidity. The higher the elevation the coffee grows, the higher the quality and the acidity. These coffees are considered brighter, dryer, even sparkling by cuppers.
When it comes down to it, coffee lovers cherish the flavor as well as the caffeinated boost this roasted bean gives morning or night, black or with cream and sugar. Hot or cold it provides enjoyment even when decaffeinated!
There are many legendary accounts of how coffee first came to be, but the earliest credible evidence of either coffee drinking or the knowledge of the coffee tree appears in the middle of the 15th century near North East Africa and the Middle East. It was here coffee seeds were first roasted and brewed, much like they are prepared today. Yemeni traders brought coffee back to their homeland from Ethiopia and began to cultivate the seed.
In 1670, coffee seeds were smuggled out of the Middle East by Baba Budan, as he strapped seven coffee seeds onto his chest. The first plants grown from these smuggled seeds were planted in Mysore. It was then that coffee spread to Italy, to the rest of Europe, to Indonesia and the Americas.
Brazil produces more coffee in the world than any other country followed by Colombia. More than 50 countries around the world grow coffee, providing a delicious variety for the indulgence of steamy cups of the black drink for connoisseurs to consume.
HOW TO OBSERVE NATIONAL COFFEE DAY?